Tom Turrentine, your Printing Sales Coach, has been a print professional for over 25 years. After earning a BS in Marketing, he began his career as a print salesman, moved into print management, owned two very successful printing companies and has aided in the revitalization of a variety of print sales departments. He has earned numerous awards from large and small print companies for his unique sales and management approach

Coach's increased sales approach will address: 

• The science of cold calling
• How to know if a potential account is worth your time
• Sales strategies for individual personalities
• " Columbo" interviewing – knowing how to phrase the important questions
• How to sell projects, not estimates
• Forming an alliance with your prospect
• Methods for retaining accounts for the long term